3 Effortless ways of building your Brand on Instagram
B.S Free Advice: Digital Marketing has more reach but may take time to create meaningful conversions depending on your brand;
1. Content Planning and Consistency
Content is King; No matter how wide your niche is, if the content is not of high quality, it will all be close to nothing. Rather creating tailored contents for the audience, create content that is share worthy and entertaining. The more your video / carousel and photo is being looked at, the more of you Instagram would show that particular user.
Do not randomly text/ tag the other brands and pages. Create trust worthy elements in your page; A behind-the-scenes post; A fun A/V; Show people who you are and talk to them; comment them and support the other brands that are trying to make it. Give shout outs and repost often with their consent; This way, you will also be able to get content for a few days to engage your audience and also keep in touch with the fellow participants;
Do not rely completely on Instagram for promoting your brand. Try various means, figure out where your audience might be in; their demographics and geographic position before targeting and plan accordingly.
You can host various events that reward best captions for a post or best consumer post on your page and so on. You can also host giveaways and discounts on the item you are selling.
P.S: Word-of-Mouth is still the most powerful promotional tool. Half the Instagram users know that the app targets their feed using algorithms. Hence, they are always aware when a promotional activity takes place; However, when it comes to listening to a positive word of mouth from their friends, they tend to take it into account.